Head of Retention - Cowshed

Cowshed has been loved since 1998. The bath brand that lives on the shelf of people with taste. British, fragrance‑led, unmistakably premium - and now entering its most exciting commercial chapter yet.

We’ve relaunched. New products, new packaging, clearer brand world. What we’re building now is the engine to match.

The opportunity

We have a large mailing list. Decades‑loyal fans who’ve never been properly rewarded. A Klaviyo setup that’s barely scratched the surface. And a brand with the kind of character that makes for genuinely great CRM - if you know how to use it.

We’re bringing retention fully in‑house!

The role

You’ll own the strategy and do the work - to start, this is an individual contributor.

Klaviyo flows, lifecycle programmes, segmentation, copy, reporting. The brief is to move well beyond abandoned cart, turn a dormant list into a genuine asset, and build the kind of loyalty programme this brand’s customers...