Influencer Marketing and Creator Ecosystem Manager

Description

Role Overview

The Purchasing Manager – Influencer Marketing & Creator Ecosystem is responsible for developing and leading P&G's influencer marketing supply ecosystem across the Philippines. This role is accountable for identifying, sourcing, and scaling the partners, capabilities, and technologies required to significantly increase both the quantity and quality of creator-led content assets at best total value across brands.

The role will lead the strategic development of an ecosystem spanning influencer agencies, creator management companies, creator marketplaces, UGC platforms, creator intelligence providers, social listening platforms, and emerging creator technologies. Through these partnerships, the role will help accelerate content production velocity, improve engagement and talkability of creator assets, strengthen cultural relevance, and enable brands to identify and activate the most effective creators at scale –...