IT Sr. Specialist - Business Analyst

• Create programs targeted to customer Loyalty to stores
• Monitoring of all data gathered from the platform
• Implement efficiently CRM strategies across the organization to optimize customer value & engagement according to market objectives
• Define objectives and key performance metrics to measure success (overall & by audience)
• Perform pre- & post-analysis of all key campaigns & activities launches
• Develop and manage Lifecycle & Loyalty programs leveraging automation technologies and ensuring optimal customer journeys for defined audiences
• Shape the CRM strategy and Roadmap towards highest Brand impact and maximum conversion into Sales by focusing on content personalization, communication orchestration across all relevant channels (web, email, mobile, social, consumer service, surveys, Retail, Fan Communities) and data driven marketing

Qualifications:

• Bachelor's/College Degree in Marketing, Communicatio...