Position Summary
The Campaign Manager, Programmatic is responsible for campaign set up, optimization and reporting. Their goal is to improve the quality and performance of our campaigns.
Key Responsibilities
Ensure effective set up of campaigns and tactics in various Demand Side Platforms (DSPs) including Display & Video 360, The Trade Desk, Amazon, Verizon, etc.Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR, CPM, CPA, viewability, CPC, on Target %)Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)Generate DSP conversion and remarketing pixels.Generate campaign ...