Job Description
- Identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.
- Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.
- Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.
- Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.
- Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.
- Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.
- Take on ad...
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