Lifecycle Marketing Executive/Specialist

Bayut & dubizzle are iconic homegrown brands with a strong presence across the seven emirates in the UAE, offering a leading online search experience to millions of users.

In this role, you will:

• Develop a strategy to engage, retain and re‑engage customers during key milestones of the customer lifecycle segments.
• Create and run email, in‑app and push notifications; assist in copywriting, email design and performance evaluation for all C2C and B2C campaigns.
• Conduct A/B testing and optimize CLM campaigns with strategic content, frequency and audience variations.
• Work closely with all teams to understand the customer base through insight segmentation and data analysis.
• Lead new product feature tests, collaborating with product managers and leveraging email marketing & push notifications.
• Increase CLM traffic & engagement while maintaining high quality of personalized messaging.
• Continuously analyze ...