Local Strategy Lead

We are seeking a market-savvy CRM strategist to bridge regional direction and local execution across the SEAO engagement. The Local Strategy Lead is responsible for translating the regional CRM playbook into market-relevant campaign strategies — adapting personas, moments, and channel approaches to reflect local consumer behaviour, while feeding on-ground insights back into the regional programme to continuously sharpen its effectiveness.

• Local Playbook Adaptation: Own local market communications strategy by adapting the regional CRM playbook — including personas, key moments, and journey logic — to reflect local nuances and deliver market-relevant execution plans.
• Creative Briefing & Regional Alignment: Work closely with the Regional Strategy Lead to interpret the regional direction and translate it into structured creative briefs that meet local market requirements, ensuring consistency with the overarching pr...