Job Description
JD Manager, Digital Activation & Consumer Engagement
Job Description
Develop & execute CRM campaigns to increase customer loyalty and develop adiClub Membership program via these initiatives- Prepare a set of CRM procedures in sync with global, coordinate with region & apply them at every level of the company
- Analyse customer behaviour and measure their impact on business outcomes to update strategies – take ownership of both expansion and revenue streams of the adiClub program & CRM membership initiatives
- Plan and execute various campaigns for customers via Email, Mobile Push Notification, SMS and more
- Take charge of Membership Redemption planning, execution and development
- Integrate CRM & Membership activations with brand campaign calendar
- Maximize efficiency of brand and commercial campaigns and improve ROI
- Im...
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