Job Description
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In this role, you will:Collaborates closely with Marketing’s delivery groups to plan and execute customer driven action plans and marketing programs.
Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
Collaborates with various cross-functional groups to plan and execute Bank-wide level action plans and marketing programs.
Acquire, analyze, and leverage insights drawn from market research and data analysis, to deliver customer-centric strategies and establish the strategic direction of benefit-led campaign briefs.
Contributes in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and partici...
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