Job Description
Elevate marketing analytics at Maple, a leading health tech company. Guide performance evaluation with advanced metrics and insights while working in a hybrid model.
Maple seeks a Senior Marketing Insights Manager to enhance marketing performance across channels. With over seven years of deep experience in analytics, you will own the measurement systems necessary to evaluate and improve marketing strategies. Collaboration with the Data and Analytics Team is key to ensuring user-centric insights throughout the customer journey.
Key Responsibilities:
• Own design and implementation of marketing measurement systems
• Lead initiatives to provide data-backed recommendations
• Optimize reporting frameworks for better accuracy and efficiency
• Manage event tracking processes for compliance
• Integrate AI solutions into marketing analytics workflows
Requirements:
• 7+ years in marketing analytics or data science
• Proficient in attribution, incrementality testing,...
Maple seeks a Senior Marketing Insights Manager to enhance marketing performance across channels. With over seven years of deep experience in analytics, you will own the measurement systems necessary to evaluate and improve marketing strategies. Collaboration with the Data and Analytics Team is key to ensuring user-centric insights throughout the customer journey.
Key Responsibilities:
• Own design and implementation of marketing measurement systems
• Lead initiatives to provide data-backed recommendations
• Optimize reporting frameworks for better accuracy and efficiency
• Manage event tracking processes for compliance
• Integrate AI solutions into marketing analytics workflows
Requirements:
• 7+ years in marketing analytics or data science
• Proficient in attribution, incrementality testing,...
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