Marketing Automation

About Company:Global content technology and data solutions company that provides services in EdTech, research, and data analytics to clients across various industries.

Job Title: Marketing Automation

Location:Remote

Experience:7+ years

Key Responsibilities:

• Develop and execute comprehensive marketing automation strategies using Marketo, with over 7 years of hands-on experience in campaign design, nurture programs, lead scoring, and reporting.
• Leverage 5+ years of Salesforce experience, with proven knowledge of Marketo/SFDC integration configuration and best practices.
• Collaborate with global marketing and sales teams to support pipeline growth and customer engagement through targeted, data-driven campaigns.
• Translate complex business requirements into scalable technical specifications and operational processes.
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