Job Description
This is a remote position.
Key Responsibilities
- HubSpot Architecture & Governance
- Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
- Remove deprecated workflows and redundant structures
- Deduplicate contacts and companies
- Redesign lifecycle stages for clarity and reporting integrity
- Implement clean segmentation logic
- Establish naming conventions and governance standards
- Restrict permissions and prevent ad hoc workflow creation
- Document system architecture and operational processes
- Lifecycle Marketing & Automation
- Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
- Develop dynamic segmentation frameworks based on intent and readiness
- Design and optimize automated nurture journeys
- Align marketing automation with sales handoff rules <...
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