Job Description
Overview
Information
Location: Brighouse HQ with opportunities for hybrid working
Hours: Full Time
Salary: £33 – 35k Negotiable
Main Responsibilities
- Develop and deliver the CRM and customer activation strategy, focusing particularly on onboarding, retention, reactivation, and customer engagement.
- Take ownership of customer lifecycle communications to improve conversion and repeat order rates.
- Build, refine, and activate customer audiences and segmentation strategies within Zoho CRM to improve campaign relevance and performance across multiple marketing channels.
- Improve and optimise the onboarding journey for new customers to drive early engagement, conversions, and long-term value.
- Plan, build, and deploy targeted email campaigns using Mailchimp, aligned with sales priorities and customer behaviour.
- Create and manage email communications and WhatsApp templates using WATI,...
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