Marketing Data Scientist

Job Description

Insight Global is seeking a highly skilled and inquisitive Marketing Data Scientist to join our banking client's North American Marketing Data Science team. This role will be pivotal in advancing their in-house capabilities in Marketing Mix Modeling (MMM), experimentation, and multi-touch attribution (MTA). The ideal candidate will have hands‑on experience with open‑source MMM tools, and will be passionate about translating complex data into actionable insights that drive smarter media investment and marketing optimization.

This is a hybrid role and requires 2x/week downtown Toronto (Wednesday and Thursday preferable).

Key Responsibilities

• Lead the development and implementation of in-house MMM solutions using open‑source packages (e.g., Google Meridian, PyMC).
• Consult on analytical solutions to understand, analyze, and synthesize business requirements, enabling high‑quality, fact‑based decisions that drive bette...