Job Description
As Marketing Director, you will shape and execute the company’s marketing strategy in line with business goals and industry trends. This includes developing phased market strategies, identifying target segments, and refining plans through data analysis and competitor insights.
You will oversee brand development and promotion, ensuring clear positioning and consistent application of our identity across campaigns and communications to strengthen awareness, reputation, and loyalty.
You will lead integrated marketing campaigns across digital, social, PR, and events, tracking performance and feedback to optimise for ROI and overall impact. At the same time, you will drive user engagement by tailoring strategies for core customer segments to improve satisfaction, retention, and conversion.
Finally, you will build and manage a high-performing marketing team by setting clear goals, defining responsibilities, and supporting professional growth through training and ...
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