Marketing Manager: Hershey & Oh Henry (Mississauga)

Marketing Manager – Hershey & Oh Henry

Hershey Canada invites you to join our Marketing team as a Brand Manager responsible for the growth, positioning, and overall health of the Hershey & Oh Henry portfolio. You will lead a cross‑functional team and partner with business, sales, and research to deliver brand strategy and performance objectives.

Responsibilities

• Develop and implement annual business reviews and marketing plans based on consumer insight and financial analysis.
• Collaborate with the research team to direct consumer studies, capture key learnings, and translate insights into actionable plans.
• Lead brand building initiatives including promotions and advertising, ensuring performance metrics are met and findings are incorporated into future activities.
• Identify, develop, and commercialize new products that drive brand growth.
• Own the brand’s annual operating plan: budgeting, SKU management, risk assessme...