Marketing Manager

Own and manage end-to-end marketing campaigns, from planning and execution to optimization and performance tracking. Design and execute automated marketing campaigns, including lead nurturing programs, drip campaigns, landing pages, and lead lifecycle management to effectively move prospects through the sales funnel. Develop and manage marketing workflows and automation processes to improve campaign efficiency and lead engagement. Ensure smooth lead management and handover to the sales team, maintaining alignment between marketing and sales functions. Create segmented target audiences to deliver personalized and relevant communication across campaigns. Monitor and analyze campaign performance metrics, providing actionable insights to improve conversion rates and marketing effectiveness. Own and manage multi-channel marketing campaigns including email campaigns, WhatsApp campaigns, and digital campaigns. Plan, launch, and optimize digital marketing initiatives, including paid ca...