Marketing Programs Manager

Marketing Programs Manager

This role focuses on acquiring, activating, and nurturing developers and platform engineers through self‑service product experiences, ensuring the product itself becomes the primary driver of growth. The Marketing Programs Manager will design programs that encourage trial, adoption, and expansion of SRA through digital and developer‑first marketing channels.

Key Responsibilities

PLG Demand Generation

• Design campaigns that drive product trials and self‑service adoption.
• Promote SRA through developer‑focused channels including content, webinars, and community events.
• Build growth funnels that convert product users into enterprise customers.

User Acquisition Programs

• Develop programs targeting platform engineers and DevOps teams using EKS.
• Drive traffic to product trial experiences and technical onboarding resources.
• Partner with AWS on joint...