Marketing Specialist

Marketing Specialist plays a key role in driving brand awareness and market engagement activities for Yale and ASSA ABLOY brands in Vietnam. This position is responsible for executing marketing strategies and activities that generate demand, increase traffic, and deliver qualified sales leads to maximize sell-out performance. The role also includes managing the company’s hotline to ensure exceptional customer service and support.

1. Brand Awareness & Demand Generation
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Develop and implement marketing initiatives to strengthen brand visibility for Yale and ASSA ABLOY across Vietnam.
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Drive traffic and generate sales leads through targeted campaigns and activities.
2. Product & Trade Marketing Execution
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Plan, design, and execute marketing programs to support the sales team and distributors, includes, but not limit to:
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Signboards at distributor stores.
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Sample boards, mock-ups, and Yale corners for in-store display.
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Org...