Job Description
Overview
Senior Media Planner with experience in media planning, specialized in audiovisual and offline environments, with a strong focus on TV. Currently managing end-to-end planning, negotiation, and execution of campaigns for leading national and international advertisers. Brings a strategic mindset, strong analytical capabilities, and a deep understanding of the media.
Responsibilities
- Lead the planning and execution of offline media campaigns, with a strong focus on television, ensuring alignment with client objectives and KPIs.
- Develop a global vision across all media channels, consolidating campaign activity and performance analysis.
- Manage negotiation and buying strategies, optimizing media investments and ensuring efficiency.
- Coordinate with internal teams, media partners, and agencies to ensure smooth campaign delivery.
- Monitor and analyze campaign performance, providing insights and recommendatio...
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