Paid Media Lead

Job DescriptionAbout the RoleAs a Paid Media Lead, you lead full-funnel media planning and execution by aligning global and local paid-media activities with commercial goals, optimizing performance, and driving strong results across channels.You manage agency collaboration, oversee media budget follow-up, and ensure high-quality execution through continuous reviews, performance tracking, and cross-functional coordination.This hybrid role reports into the Marketing Manager and is based at the Mexico Support Office.A Day in the LifeWorking at H&M means no two days are ever the same, but a typical day will include the following responsibilities:Media Strategy & PlanningLead the formulation of Full-funnel (global and local paid media channels) media plans for activities along marketing calendar in accordance to set QCP process together with local agency teams, including budget per campaign/channel/weekAlign media plan and continuous updates with commercial planMedia Activation, Optimiza...