Performance Enhancement Lead – MarTech & Data Analytics

Job Title: Performance Enhancement Lead – MarTech & Data Analytics Summary: We seek a forward-thinking Performance Enhancement Lead who will drive data-driven marketing transformation by integrating MarTech capabilities with robust data analytics. This role will own the end-to-end marketing technology stack, performance marketing efficiency, and data insights to accelerate growth, customer engagement, and ROI. THE HOUSE OF ABHINANDAN LODHA (HOABL) The House of Abhinandan Lodha (HoABL) was founded in 2020, is India’s largest branded land developer, revolutionising real estate transactions through security, technology, transparency, and convenience. HoABL specialises in branded plots, offering a completely hassle-free virtual experience (i.e. selling land to its customers without any physical interaction with them) which is a first in India and probably even globally, while also pioneering the democratisation of land ownership by making this asset class accessible to a wider base of aspi...