Performance Marketer

Location: Coimbatore (On-site) Salary: Competitive Salary – Starting from ₹40,000 (Based on Experience and Performance) Experience: 2 – 5 Years About Vilva Jewels Vilva Jewellss Pvt Ltd is a boutique specializing in exclusive 92.5 silver jewelry, offering elegant yet affordable pieces tailored for every occasion. Vilva Jewels is a fast-growing jewelry brand focused on innovation, customer experience, and digital growth. We are looking for a passionate Performance Marketing Executive to drive online sales and maximize return on ad spend (ROAS). Key Responsibilities Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns. Drive qualified leads, website traffic, and sales conversions. Monitor campaign performance and improve ROAS. Set up and manage Meta Pixel, Google Analytics, and conversion tracking. Conduct A/B testing to improve ad creatives, audiences, and landing pages. Develop audience targeting, retargeting, and lookalike audience strategies. Analyze c...