Performance Marketing Lead

Key Responsibilities: Campaign Strategy & Execution Plan, execute, and optimize campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), LinkedIn Ads Manage and allocate budgets efficiently for maximum ROI Continuously test creatives, audiences, and campaign structures Performance Optimization Monitor and improve key metrics: CPL, CPA, ROAS, CTR, Conversion Rate Identify gaps and implement data-driven optimizations Scale campaigns based on performance insights Funnel & Conversion Thinking Collaborate with design and content teams for: Ad creatives, Landing pages, Lead journeys Suggest improvements in funnels and user experience to increase conversions Reporting & Insights Prepare weekly/monthly performance reports Share actionable insights (not just numbers) Present updates internally and, if required, to clients Team Leadership & Expansion Manage and mentor junior performance marketers Build and scale the performance marketing team Define workflows, roles, ...