Job Description
Job Location
BOSTON GO & TECH CENTER
Job Description
The Performance Marketing Manager, Retail Search is responsible for planning, executing, optimizing , and scaling paid search programs across eRetail and retail media platforms to drive profitable growth. This role partners closely with brand, sales, analytics, and agency teams to ensure search investments maximize visibility, conversion, and return on ad spend (ROAS) across priority eCommerce customers.
The ideal candidate combines strong analytical skills with hands-on platform expertise and a commercial mindset, translating shopper behavior and category dynamics into high-performing search strategies.
Key Responsibilities
Search Strategy & Activation
+ Develop and execute eRetail search strategies aligned to brand, category, and customer objectives
+ Own keyword and product targeting strategies across priority platforms (e.g...
BOSTON GO & TECH CENTER
Job Description
The Performance Marketing Manager, Retail Search is responsible for planning, executing, optimizing , and scaling paid search programs across eRetail and retail media platforms to drive profitable growth. This role partners closely with brand, sales, analytics, and agency teams to ensure search investments maximize visibility, conversion, and return on ad spend (ROAS) across priority eCommerce customers.
The ideal candidate combines strong analytical skills with hands-on platform expertise and a commercial mindset, translating shopper behavior and category dynamics into high-performing search strategies.
Key Responsibilities
Search Strategy & Activation
+ Develop and execute eRetail search strategies aligned to brand, category, and customer objectives
+ Own keyword and product targeting strategies across priority platforms (e.g...
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