Performance Marketing Specialist

Job Description

On-site - Makati 3-5 Yrs Exp Bachelor Full-time

Government Mandated Benefits

• 13th Month Pay

Insurance Health & Wellness

• HMO

The Performance Marketing Specialist is responsible for the technical setup, optimization, and scaling of paid media campaigns. The primary objective is to maximize ROI by lowering the Cost per Acquisition for both recruitment lead and business inquiries through data driven experimentation.

Qualifications

• Bachelor's degree in Marketing, Statistics, IT, or a related field.
• 3+ years of specialized experience in Paid ads/Performance Marketing.
• Proven Experience managing monthly ad spends with a focus on conversion rather than just likes.

Key Responsibilities

• Media Buying: Execute and manage paid budgets across Meta ads, Google ads, and other performance channels.
• A/B Testi...