Job Description
SG Interactive is expanding its team of talented professionals by adding a detail-oriented PPC Specialist to focus on web and marketing copy creation and development, research and implementation for our own websites.
Pay Per Click Optimization (PPC) Specialist responsibilities:
- Work with web designers, developers and copywriters to establish PPC strategies and search engine-friendly website development as per current best practices
- Perform keyword research and analysis and develop PPC blueprints for new websites
- Utilize tools to analyze website PPC performance and develop strategic recommendations
- Complete PPC site audits as well as search engine ranking benchmarks and reports
- Support Copywriters and Account Managers on all PPC issues
- PPC budget planning and recommendations
- Liaise with marketing department to synchronize organic and paid search and increase efficiencies and conversions
- K...
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