Product Analytics Manager

Description

This role owns the behavioral measurement foundation that makes journey analytics reliable and reusable. Stabilizes instrumentation across digital channels, runs QA and governance, and enables true end-to-end journey measurement by defining the journey blueprint, linking keys, and data contracts in partnership with Data and system owners.

Focus Areas

1. Instrumentation governance & QA (primary): tracking plan, event taxonomy, specs, release verification, and ongoing health checks across GA4/Firebase, FullStory, and shared behavioral signals used by Braze/Appsflyer where relevant.

2. Decision-grade measurement foundations: metric/measurement dictionary, funnel definitions, and interpretation guidance for priority journeys/episodes.

3. End-to-end journey measurement enablement (digital + backend): define journey stage models, source-of-truth mapping, timestamps, IDs, and data contracts needed to stitch digital + operati...