Product Director of MarTech

We are toogeza , a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.

Currently, we are looking for an experienced Product Director to join one of toogeza’s clients.

Responsibilities

• Lead the MarTech strategy, focusing on UA technologies, CRM, and data science models to enable growth (pLTV, churn model, next best action).

• Develop, implement, and oversee comprehensive tooling for growth marketing campaigns within the app environment.

• Work closely with the Product and Engineering teams to drive app-based initiatives.

• Evaluate ROI and KPIs to measure the success of MarTech and growth marketing initiatives.

• Lead a cross-functional team in implementing best practices for UA and in-app marketing.

• Ensure alignment with...