Job Description
Responsibilities
- Own the conversion improvement roadmap across key funnels including search, booking, checkout, and payment.
- Identify user drop-offs and friction points through funnel analysis, behavioral data, and user feedback.
- Design and prioritize product-led growth initiatives to improve activation, retention, and reactivation.
- Build and manage a structured experimentation pipeline, including hypothesis testing, A/B testing, and post-test analysis.
- Conduct user research, including surveys, interviews, and usability tests, to translate qualitative insights into product improvements.
- Use SQL independently to analyze user behavior, cohorts, and conversion trends.
- Define and track key growth metrics such as checkout completion, booking success rates, and repeat purchase rates.
- Collaborate cross-functionally with Product, Engineering, Design, Marketing, and Commercial teams to execute growth strategi...
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