Job Description
About the Role
upGrad is launching a micro-learning edutainment app for Hindi-speaking professionals. Think of it as a progress platform, not a traditional course marketplace.
We’re pre-launch and hiring our first Retention Manager. This is a true 0→1 role where you’ll build the entire lifecycle and engagement engine from scratch—CRM/CLM setup, automated journeys, churn prevention, dunning recovery, and win-back systems.
If you enjoy owning post-install growth and turning users into long-term subscribers, this role is for you.
What You’ll Own
CRM & Lifecycle Foundations
- End-to-end ownership of the CRM platform (CleverTap or equivalent)
- User segmentation, journey design, and campaign automation from scratch
Multi-Channel Engagement
- Hands-on execution across Push, Email, WhatsApp, In-app, and SMS
- Decide the right channel, message, timing, and frequency for each user cohort
Lifecycle Funnels
upGrad is launching a micro-learning edutainment app for Hindi-speaking professionals. Think of it as a progress platform, not a traditional course marketplace.
We’re pre-launch and hiring our first Retention Manager. This is a true 0→1 role where you’ll build the entire lifecycle and engagement engine from scratch—CRM/CLM setup, automated journeys, churn prevention, dunning recovery, and win-back systems.
If you enjoy owning post-install growth and turning users into long-term subscribers, this role is for you.
What You’ll Own
CRM & Lifecycle Foundations
- End-to-end ownership of the CRM platform (CleverTap or equivalent)
- User segmentation, journey design, and campaign automation from scratch
Multi-Channel Engagement
- Hands-on execution across Push, Email, WhatsApp, In-app, and SMS
- Decide the right channel, message, timing, and frequency for each user cohort
Lifecycle Funnels
Apply for This Position
Ready to take the next step? Click the button below to submit your application.
Submit Application