Job Description
Experience: 3 to 5 Years
Key Responsibilities:
1. AI & Answer Engine Optimization (AEO)
- AI Overview Strategy: Optimize content to appear in Google’s AI Overviews and AI-led search platforms (e.g., Perplexity, Gemini, ChatGPT).
- GEO (Generative Engine Optimization): Implement tactics such as ‘cite-worthy‘ statistics, expert quotes, and structured summaries to increase the probability of being cited by LLMs.
- Entity-Based SEO: Shift from keyword-matching to Entity-base optimization, ensuring search engines understand the relationships between our brand, services and industry topics.
2. Advanced Keyword & Intent Research
- Conversational Query Mapping: Identify long-tail, natural language questions that users ask AI assistants.
- Zero-Click Analysis:
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