Job Description
Job Summary
The Head of Customer Value & Lifecycle Strategy is the strategic architect of the customer relationship. This role leads the transformation from a product‑centric organization to a segment‑neutral, journey‑focused ecosystem. By integrating data‑driven personalization with advanced decisioning engines, the incumbent will optimize Customer Lifetime Value (CLV), eliminate fragmented experiences and drive sustainable revenue growth through precision‑led engagement.
The Day‑To‑Day Activities
- Define the end‑to‑end monetization strategy across all lifecycle stages, ensuring a seamless experience across all segments.
- Lead the evolution toward high‑precision, event‑triggered interactions that respond to real‑time customer behaviors and drive the integration of advanced analytics into the commercial workflow.
- Establish pricing logic and value‑uplift strategies (upsell/cross‑sell) to unlock new r...
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