SEM Analyst

Job description for SEM Analyst at Pipedrive.

Responsibilities

• Build and maintain SEM performance dashboards on top of our existing data infrastructure – clear, reliable reporting and deep troubleshooting.
• Develop deep expertise in the Google Ads API to unlock granular data at keyword, search term, bid strategy and audience levels and build analytical layer to elevate SEM insight.
• Integrate ad platform data with internal metrics to connect paid search activity to downstream business outcomes.
• Design and track A/B tests and translate learnings into actionable recommendations.
• Turn analytical findings into actionable recommendations.

Campaign Management

• Support creation, management and optimisation of paid search campaigns across Google Ads & Microsoft Ads.
• Conduct keyword research, ad copy testing, bid management and negative keyword development.
• Monitor campaign per...