Job Description
Overview
Drive creative analytics at Electronic Arts, leading initiatives that tie fan behavior to content performance. This hybrid role enhances marketing strategy by analyzing player insights and creative effectiveness.
Key Responsibilities
- Lead analysis on player, media, and social datasets
- Evaluate performance of trailers, campaigns, and creators
- Build scalable dashboards and measurement frameworks
- Synthesize audience data into actionable insights
- Embed analytics into campaigns and creative workflows
Requirements
- Bachelor’s degree in STEM, economics, or related field
- 5+ years of analytics experience in marketing or media
- Advanced SQL proficiency with multiple data sources
- R or Python experience for statistical modeling
- Demonstrated analytics experience in creative performance
Leverage your advanced analytical skills to optimize creati...
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