Job Description
Overview
We are looking for a strong Senior Analytical Engineer who can independently lead app analytics end to end. This person will own measurement, tracking validation, funnel analysis, LTV analysis, attribution reporting, and performance insights for mobile/web applications.
The ideal candidate should be comfortable acting as the main analytics owner for apps, partnering with Product, Marketing, Growth, Engineering, and leadership teams to drive data-backed decisions.
Responsibilities
- Own end-to-end analytics for mobile/web applications, from tracking design to business insights.
- Partner with Product, Growth, Marketing, Engineering, and leadership teams to define KPIs and measurement frameworks.
- Create, review, and maintain event tracking plans for GA4 and other analytics tools.
- Ensure accurate GA4 implementation for events, parameters, user properties, conversions, audiences, and campaign tracking.
- Buil...
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