Job Description
Elevate your career as a Senior Analyst in B2B Marketing Operations with Mastercard in Toronto, Canada. This role is focused on optimizing marketing campaigns and utilizing data management for lead generation.
As a Senior Analyst, you will work closely with cross-functional teams to drive campaign execution and ensure efficient lead management processes. Emphasis will be placed on operational excellence and collaboration, utilizing marketing automation tools such as Salesforce and Tableau. Your expertise in B2B marketing will help shape the effectiveness of campaigns, impacting revenue generation.
Key Responsibilities:
• Partner with teams to support lead-to-revenue processes
• Perform data management and lead list uploads
• Collaborate on cross-channel campaign execution
• Act as a power user of MarTech platforms
• Develop dashboards and reports for performance analysis
Requirements:
• Several years in B2B marketing or sales operations
• Bachelor’s or mas...
As a Senior Analyst, you will work closely with cross-functional teams to drive campaign execution and ensure efficient lead management processes. Emphasis will be placed on operational excellence and collaboration, utilizing marketing automation tools such as Salesforce and Tableau. Your expertise in B2B marketing will help shape the effectiveness of campaigns, impacting revenue generation.
Key Responsibilities:
• Partner with teams to support lead-to-revenue processes
• Perform data management and lead list uploads
• Collaborate on cross-channel campaign execution
• Act as a power user of MarTech platforms
• Develop dashboards and reports for performance analysis
Requirements:
• Several years in B2B marketing or sales operations
• Bachelor’s or mas...
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