Senior CRM Executive

The Senior Customer Relationship Management Executive will play a key role in realizing the organisation's CRM strategy. The individual is responsible for implementing programs and processes designed to enhance customer engagement and deliver an overall positive customer experience. Job Responsibilities Develop and implement CRM initiatives that grow customer engagement and retention, in line with business objectives and overall CRM strategy. Enhance customer lifecycle engagement, customer journey, personalisation and CRM campaigns, championing a customer-centric approach. Drive innovation by exploring new features, channels, and loyalty benefits. Analyse customer data, behaviour and market trends to identify actionable insights that shape CRM initiatives. Manage high impact projects end-to-end, ensuring timely and successful implementation. Continuously track key performance metrics and measure the impact of CRM initiatives, to evaluate effectiveness and determine opportunities. Colla...