Senior head of regional marketing latam

Department: Corporate Marketing

Employment Type: Full Time

Location: Mexico
Description We are looking for a highly driven Senior Head of Marketing to lead our growth and brand strategy across Mexico, Brazil, Chile and Central America. This role is critical in shaping how in Drive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.
Key Responsibilities Own and drive the end-to-end marketing strategy across the Region, focusing on Passenger Acquisition, Retention, and Brand Growth Translate business goals into integrated, full-funnel marketing plans , combining performance, brand, offline channels, and partnerships Drive customer-centric growth , deeply understanding user behavior, needs, and regional nuances across markets Lead the development of strong local brand positioning , ensuring consistency while allowing for cultural relevance Lead efficient allocation and optimization...