Job Description
About the Team
You’ll be the architect of Turo’s Canadian brand programs. Transform the way millions of Canadians think about car rentals while building Turo into a beloved household name. You’ll be responsible for driving brand awareness, consideration, and adoption from coast to coast. This role will own end‑to‑end brand execution and ensure brand investment translates into measurable marketplace outcomes. This is a highly cross‑functional role requiring strong strategic thinking, creative judgment, and analytical rigor. What you will do
Own and improve Canada’s brand strategy across all channels. Partner closely with the global brand team to craft compelling positioning and messaging that resonates with Canadian travelers. Own and report on Canadian brand health metrics, set targets, and deploy budget across brand channels to maximize impact. Partner with media agencies to drive high‑impact buys across TV, digital, out‑of‑home, social, and audio to amplify Turo's p...
You’ll be the architect of Turo’s Canadian brand programs. Transform the way millions of Canadians think about car rentals while building Turo into a beloved household name. You’ll be responsible for driving brand awareness, consideration, and adoption from coast to coast. This role will own end‑to‑end brand execution and ensure brand investment translates into measurable marketplace outcomes. This is a highly cross‑functional role requiring strong strategic thinking, creative judgment, and analytical rigor. What you will do
Own and improve Canada’s brand strategy across all channels. Partner closely with the global brand team to craft compelling positioning and messaging that resonates with Canadian travelers. Own and report on Canadian brand health metrics, set targets, and deploy budget across brand channels to maximize impact. Partner with media agencies to drive high‑impact buys across TV, digital, out‑of‑home, social, and audio to amplify Turo's p...
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