Senior Marketing Manager

Senior Marketing Manager – Mississauga, Ontario. Reporting to the Director, Channel Marketing, you will manage a team and lead the growth of your portfolio. This role assumes responsibility for P&L, product management, pricing strategies, promotional strategies, forecasting, asset management, and public relations with a focus on the Canadian market.

Responsibilities

• P&L SBU responsibility: Sales, Margins, Expenses & Operating Income
• Develop and implement (3) Year Strategic Plan, line plans, reviews, channel and account‑specific business plans to drive sales and profit growth.
• Customize execution of national brand, product and customer experience.
• Financial measurement and tracking for business reviews.
• Marketing management including SAP SKU structuring, forecasting, asset management, service level analysis, and Canadian derivative model execution.
• Create and implement innovative new product launches...