Full-time Posted June 18, 2026
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Job Description

Shape Paddle’s lifecycle marketing as a Senior Marketing Specialist focused on optimizing seller journeys. This remote role is vital for driving education and conversion strategies.
At Paddle, you will take ownership of the lifecycle strategy, enhancing the experience for sellers through tailored communication tracks. Your responsibilities will include designing programs for technical explorers, bridging the gap for those lacking infrastructure. Collaborating with Data and Product teams, you will ensure that lifecycle communications are both timely and effective as sellers progress in their journey.
Key Responsibilities:
• Map and manage the end-to-end seller lifecycle
• Design tailored educational content and programs
• Ensure alignment between messaging and seller readiness
• Lead requirements gathering for lifecycle strategies
• Collaborate with cross-functional teams for data integration
Requirements:
• Experience in lifecycle and growth marketing, prefer...

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