Job Description
- Plan, build, and manage paid advertising campaigns across Google Ads and Meta platforms.
- Develop and execute search-led acquisition strategies to increase high-intent patient enquiries.
- Create campaigns from scratch, including keyword research, audience targeting, ad copy, and campaign structure.
- Optimise live campaigns based on performance data, focusing on lead quality, cost per acquisition, and ROI.
- Monitor and analyse campaign performance, identifying trends, issues, and opportunities for improvement.
- Adjust budgets, bidding strategies, and targeting to maximise performance across channels.
- Collaborate with internal stakeholders to align campaigns with business goals and service offerings.
- Support the transition from a Meta-heavy strategy to a more balanced, search-led marketing approach.
- Test and iterate on creatives, messaging, and landing page alignment to improve co...
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