Senior Planner, Connections Planning

The Senior Planner will be involved with the development of media plans for assigned clients across multiple channels. This person is required to have a solid understanding of the client’s business and apply their media recommendation to deliver against the clients’ objectives.

Key Responsibilities

• Understand client’s business objectives and advertising strategy.
• Knowledgeable and keeps up-to-date on all available market and consumer information necessary to the preparation of an effective and efficient digital media plan.
• Works closely with all assigned media personnel in the group with evaluation of media information necessary to the preparation of the digital media plan that best implements the media objectives and strategies.
• Ensuring approved planned media are placed and consistent.
• Identifying target audiences and analyzing their characteristics, behavior, and media habits.
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