Senior Product Marketer

Mission

As a Senior Product Marketer at Root, your mission is to translate Root's technical capability into clear commercial language, owning the messaging, positioning, and enablement materials that help prospects and clients understand what Root does and why it's the right choice. You'll work closely with the Sales, Solutions, Client Success and Product teams to stay close to client reality and our product, and with leadership to ensure our external voice reflects the strategic direction of the product and business.

To do this well, you'll need to balance precision with accessibility, making complex technology and infrastructure feel intuitive without oversimplifying it, and maintain a strong point of view on how Root should be positioned in a competitive and fast-moving market.

Key performance indicators

• Marketing qualified leads (MQLs)
• Win rate
• Feature adoption (new launches) ...