Job Description
About The Role:
Key Responsibilities
Design and Deliver Distinctive Owner Experiences
Lead the creation and execution of unique, relevant, and memorable customer interactions across all channels
Synchronize key initiatives—owner exclusives, pre-launches, events, personalized recommendations, and unique services—to drive engagement and retention.
Identify and remove bottlenecks (e.g., multiple emails at sign-up), applying Behavioral insights and AI-driven solutions to continuously optimize.
Lead CRM Lifecycle Strategy
Design CARE Lifecycle Journeys to help owners get the most from their Dyson across their 2-3 year lifecycle
Create relevant content define communication cadence based on needs of each SKU.
Integrate S&A in Customer Lifecycle
Collaborate with Revenue functions to create Upsell/X-Sell/Upgrade moments
Drive Opt-In and Registration
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