Senior Social Media Specialist

Job Title: Senior Social Media Specialist

Department: Marketing

This role is responsible for owning the end-to-end social media strategy, content architecture, and performance optimization across all platforms. You will translate brand and campaign direction into platform-native content that drives engagement, growth, and brand relevance across TikTok, Facebook, LinkedIn, YouTube, X, and Instagram.

This role is positioned to:

• Own social media content strategy and planning across all platforms
• Define how content behaves differently across TikTok, LinkedIn, X, YouTube, Facebook and Instagram
• Improve content performance through structured experimentation and optimization
• Build a scalable social media content system (not just campaigns)
• Strengthen brand storytelling through platform-native thinking
• Ensure social media aligns with broader brand, campaign, and business object...