Senior Web Strategist

About the role

Senior Web Strategist (IC3) will own the strategy and execution of Clio’s global web presence across multiple regions, driving a consistent brand story while enabling local relevance that converts.

Responsibilities

• Lead Website Strategy (Multi‑Region) – strategy and execution of GTM campaigns across the US, Canada, UK, and Australia, balancing a unified global narrative with locally relevant messaging, offers, and audience segmentation.
• Drive end‑to‑end planning and execution for high‑impact initiatives such as microsites, website sections, and campaign landing pages, collaborating cross‑functionally with Design, Dev, Growth, Content, CRO, and PMM teams.
• Serve as a strategic partner to regional Demand Generation Managers to ensure web properties are built to convert and meet performance goals.
• Monitor market trends and competitive benchmarks to keep strategy innovative and effective.
• Partner with the...