Job Description
Responsibilities:
-Executes tests, collects, and analyzes data and results, identifies trends and insights to achieve maximum ROI in paid search campaigns.
-Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns.
-Manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies.
-Optimizes copy and landing pages for search engine marketing.
-Performs ongoing keyword discovery, expansion, and optimization.
-Researches and implements search engine optimization recommendations.
-Researches and analyzes competitor advertising links.
-Works with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.
-Works with the Social Media team to drive SEO in content creation and content programming.
-Recommends changes to website architecture, content, linking, and other factors to improve SEO positions for target keywor...
-Executes tests, collects, and analyzes data and results, identifies trends and insights to achieve maximum ROI in paid search campaigns.
-Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns.
-Manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies.
-Optimizes copy and landing pages for search engine marketing.
-Performs ongoing keyword discovery, expansion, and optimization.
-Researches and implements search engine optimization recommendations.
-Researches and analyzes competitor advertising links.
-Works with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.
-Works with the Social Media team to drive SEO in content creation and content programming.
-Recommends changes to website architecture, content, linking, and other factors to improve SEO positions for target keywor...
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