Full-time Posted June 26, 2026
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Job Description

Social & Advocacy Manager (m/f/d)

As a Social & Advocacy Manager, you will be responsible for the influencer Marketing of our brands. Through targeted cooperation with the most suitable creators, you will shape the brand and drive growth.

Your Tasks:

  • Strategic Partnerships: You define the advocacy strategy of the Brands to leverage reach, engagement and mentions, identify top influencers and brand faces, building long-term relationships with them.
  • Campaign Management: You plan and execute creative influencer campaigns from A to Z—ranging from always-on activities to major launches. In doing so, you manage agencies and ensure a high-conversion O+O (Online + Offline) integration.
  • Performance Analysis: You analyze and evaluate the performance of our activities based on relevant KPIs. Additionally, you create insightful reports and derive strategic recommendations for action.
  • Trend Scouting:

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